AMBAY Basmati Rice Creamy Sella delivers premium long-grain rice with a distinctive golden hue and rich, buttery flavor. The sella process enhances nutritional retention while creating perfectly separated grains that cook to an ideal texture. Ideal for biryanis, pilafs, and everyday meals, this 10 lb bag offers excellent value for families and frequent cooks. Store in a cool, dry place for lasting freshness and quality.